BEIJING, July 18 (Xinhua) -- IMAX is bullish on the Chinese film industry as growing demand by Chinese consumers for quality content is expected to drive growth, China Daily reported Thursday.
"A growing number of Chinese consumers are seeking premium film watching experiences, and we are working to deliver more quality and differentiated content with our technologies, things that Chinese audiences want to see and want to enjoy," said Jim Athanasopoulos, chief financial officer of IMAX China.
IMAX China announced Tuesday to expand its partnership with cinema chain CJ CGV Co Ltd to open 40 new IMAX theaters across China. The new IMAX theaters will feature the IMAX laser projection system.
To date, there are over 60 0 IMAX theaters across China.
As of July 14, the total box office receipts of IMAX theaters in China hit 1.6 billion yuan (232.7 million U.S. dollars), up 35 percent year-on-year and on track to surpass the 337 million U.S. dollars for the whole of 2018, a performance that was up 16 percent year-on-year for the period.